free store 15104
Free Store 15104 does amazing work in Braddock, PA. It’s all about creating a space where people feel welcomed and embraced. It’s a place where perfectly wonderful things not needed in one home can find a can find a perfectly wonderful home in another. While their website was packed with valuable information, it wasn’t designed in a way that was accessible to the people who needed the information. I worked with Gisele Fetterman, who lead the Free Store, to re-imagine how the content on the website was organized, update the design to mirror that welcomed and embraced vibe that the Free Store represents, and create a website that welcomed everyone — those who want to donate and support the cause, and those who want to visit and shop. Check out the Free Store site here!
creative direction. content strategy.
web design.
After discussing the vision for the site, the vibe that she wanted to capture, and learning more about the work that Free Store does in the community, I created a wireframe for Gisele and her team. I developed a serious of hand drawn icons to highlight the work they do, and adapted a mural painted on the side of the free store as the lead graphic. From there…we were off!
The original artist did an amazing job painting the Free Store banner on the side of the store, and I adapted that design to fit the website motif in order to create consistency between what people see on the website and what they see when they arrive at that store.
